Keys to a Killer Keynote!
My biggest insight as communicator came when I realized; the people who hire me are more nervous than me! That bothered me, but made perfect sense. The success of their event was riding on the quality of their speaker. They were counting on me to deliver! An audience might forget a bad meal but they won’t forget a bad speech!
In order for that to change I created a process that puts my clients at ease before I ever took the stage. And if they agree to walk through the process, I will make them a promise. If I don’t meet their expectations, they don’t pay me. Simple as that!
I don’t make that claim lightly. I can’t! I make it because I know what my client wanted. The process clearly defined their communication objectives and painted a bullseye that I could hit — every single time!